Why MUST have business card
A few days ago, two sales representatives from Colonial Life were present as guest speakers in my marketing class. Both share valuable information with our students. Interestingly, none of them majored in marketing and both worked as teachers before becoming salespeople.
While both have good insights and suggestions, I can recall his name to only one of them. John has 206 connections on LinkedIn. He earned a master’s degree in education and specialized teaching. The motto is: Giving honest benefits to honest people. And his last name is Heath. Why MUST have business card
What about other sales representatives? Well, I do not know much about him. I’ll try to find it on LinkedIn. Maybe I can find it by looking at the list of Colonial Life employees at LinkedIn. There are 5,408 employees! I give up.
So how do I find John?
Well, I have his business card.
I did a quick Google search using keywords: john heath colonial life. LinkedIn John’s Profile is the first result.
What I learned from this experience is that business cards are a great marketing tool. I still remember what the two sales representatives said in the class, but only John managed to make his legacy last longer than the class session. Columnist Jonathan Long says: “Business cards are potentially obsolete physical objects your prospects keep your brand with” (2015). Why MUST have business card
Perhaps the key to success in the digital age is a small set of square card stock